Self-serve analytics without the chaos

Access is not the same as understanding

When everyone can query the warehouse, you don’t get clarity — you get five definitions of “active user” and three versions of revenue. Self-serve only works when the semantic layer is shared, so that the same question always returns the same answer.

The goal isn’t to lock people out. It’s to make the trustworthy path the easiest path, so that doing the right thing requires no extra discipline.