# Silicon vs Amplitude and Mixpanel: Metrics Tied to Revenue

URL: https://meetsilicon.com/vs-amplitude-mixpanel/

> Amplitude and Mixpanel are built for exploring product events. Silicon defines product metrics once, next to revenue, on the data in your warehouse.

Compare / Silicon vs Amplitude and Mixpanel
# Silicon vs Amplitude and Mixpanel
Amplitude and Mixpanel are product analytics tools. They collect events through their own SDKs and are built for exploring user behaviour, with session replay and experiments alongside. Silicon works on the data already in your warehouse, so activation and retention are defined once, next to MRR and churn, and every team counts the same customers.
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## Choose Silicon if
- Product numbers need to match the revenue numbers in the board deck
- Your product events already land in a warehouse
- You want one definition of activation across product, finance and sales
- You want answers in Slack without learning another tool
## Amplitude and Mixpanel may fit better if
- You need session replay or built-in A/B testing
- You don't have a warehouse and want an SDK that collects events for you
- Your product team explores raw event streams every day
Side by side
## Side by side
| Silicon | Amplitude and Mixpanel
Where the data lives | Your warehouse; queries run there | Mostly in their own cloud, with options to sync data in from a warehouse
Revenue and CRM data | Joined in the warehouse with product events | Sent or synced in alongside events
Metric definitions | In code (dbt or Silicon YAML), shared by every team | Defined in each tool for product analysis
Funnels and retention | Funnel charts on your event tables, retention defined as a metric | Built in, with deep event exploration
Session replay and experiments | Not built in | Available
Event collection | None; reads what is already in your warehouse | Own SDKs and integrations
Based on publicly available information as of October 2026. Products change; check Amplitude and Mixpanel's documentation for the latest.
FAQ
## Questions, answered
### Should we replace Amplitude or Mixpanel with Silicon? +
Not always. Many teams keep a product analytics tool for event exploration and use Silicon for metrics that need to match revenue. If your events already land in a warehouse, Silicon can cover funnels and retention too.
### Does Silicon connect to Amplitude or Mixpanel directly? +
No. Both can export events to a warehouse, and Silicon reads them from there.
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## Tell us where your data lives today.
Book 30 minutes with the founder. Tell us where your data is today, and see Silicon running on sample data.
Book a demo
30-minute demo with the founder