# What is embedded analytics? Definition and Examples | Silicon

URL: https://meetsilicon.com/glossary/embedded-analytics/

> Embedded analytics means putting dashboards, charts or data exploration directly inside another application, usually so a company's customers can see their own data.

The hard parts are security and consistency: each customer must see only their data, and the numbers must match what the company sees internally.
## Ways to embed
The simplest option is an iframe that shows a dashboard inside your app, with a signed token that tells the analytics tool who the viewer is. An SDK, such as a React component library, gives more control over layout and styling. Some teams query a semantic layer API and draw their own charts.
## What to check before choosing a tool
How customers are isolated from each other, whether the embedded numbers come from the same definitions as internal reports, how pricing scales with the number of customer viewers, and how much white-labelling is possible so the analytics look like part of your product.
## How Silicon handles it
Silicon embeds dashboards and AI answers with an iframe or the React SDK. Each embed carries a signed token with the customer's identity, and row-level security applies to every query.
FAQ
## Embedded analytics questions
### Is embedded analytics secure? +
It can be, if every query is filtered by the viewer's identity on the server side. Avoid setups that filter data only in the browser.
### Should we build embedded analytics ourselves? +
Simple charts are quick to build. Filtering, exports, permissions and keeping numbers consistent with internal reporting are where in-house builds tend to grow.
## Related
- Row-level security ->
- Headless BI ->
- Embedded analytics ->
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